Membership Tiers

January 24, 20265 min read

# Membership Tiers

The Co-Op Business Club offers seven membership tiers designed to meet businesses at every stage of growth. The more you invest, the more assistance, audience, and systems you receive.

---

## Tier Overview

Current Focus: Starter, Growth, and Agency tiers

| Tier | Monthly Price | Status | Primary Benefit |

|------|---------------|--------|-----------------|

| Newsletter | $1.97/mo | Coming Soon | Online perks only |

| Personal | $19.70/mo | Coming Soon | Individual access + perks |

| Starter | $197/mo | Live | Local Hero Funnel (entry level) |

| Growth | $1,970/mo | Live | Enhanced Local Hero Funnel + expanded support |

| Agency | $19,700/year | Live | Chapter leadership license + revenue share |

| Regional | $19,700/mo | In Development | Multi-chapter leadership |

| National | $197,000/mo | In Development | National network leadership |

---

## 1. Newsletter Member - $1.97/month

Status: Coming Soon

For: Individuals exploring the Co-Op's pulse online discount and perks

### What's Included:

- Monthly Co-Op newsletter

- Access to online-only member perks APP

### What's NOT Included:

- Local Hero Funnel

- Chapter event access

- Active community participation

- AI marketing support

Target Audience: Individuals exploring the Co-Op's tier 1 discount and perks

---

## 2. Personal Member - $19.70/month

Status: Coming Soon

For: Individuals exploring the Co-Op's members discount and perks

### What's Included:

- Everything in Newsletter tier

- Local chapter event access

- Member perks (travel club, discounts, etc.)

- Co-Op Patron Card

### What's NOT Included:

- Local Hero Funnel

- Business marketing systems

- AI automation

Target Audience: People who think co-op perks are good

---

## 3. Starter Member - $197/month

For: Businesses under $5k/month revenue

### What's Included:

- Everything in Personal tier

- Local Hero Funnel (Starter level)

- Marvin AI automation (basic)

- The Pulse content

- Business listing in directory

### Marketing Capacity:

- Entry-level funnel automation

- Basic lead nurture sequences

- Foundational AI support

Target Audience: Solos and small biz wanting to "spark"

---

## 4. Growth Member - $1,970/month

For: Businesses generating $5k-50k/month revenue

### What's Included:

- Everything in Starter tier

- Local Hero Funnel (Growth level - enhanced media)

- Advanced Marvin AI automation

- Expanded Pulse monitoring, retargeting and reporting

- Priority community support

- AI strategy session

- Enhanced Black card member perks

### Marketing Capacity:

- Multi-channel funnel automation

- Advanced lead nurture and segmentation

- Comprehensive AI management

- Higher media spend allocation

- More sophisticated audience targeting

Target Audience: Established local service businesses ($500k-$5M annual revenue) ready to scale

---

## 5. Agency Member - $19,700/year

For: Marketing professionals or business owners leading a local chapter

### What's Included:

- Everything in Growth tier (same price point)

- Chapter leadership license (transferable)

- 20% revenue share from chapter member fees

- Main Ambassador designation

- Responsibility for chapter success

- Enhanced Co-Op support and resources

- Agency-level training and playbooks

### Revenue Share Model:

- Earn 20% of all membership fees from your chapter members

- Example: 10 Growth members = $1,970 x 10 x 20% = $3,940/month passive income

- License can be sold or transferred

### Responsibilities:

- Lead local chapter growth

- Support chapter members

- Host chapter events

- Maintain chapter quality standards

- Report to Regional/National leadership

Target Audience: Entrepreneurial business owners or marketing professionals ready to build local business communities

---

## 6. Regional Member - $19,700/month

For: Leaders managing multiple chapters across a region

Status: [In Development]

### Preliminary Structure:

- Wider Reach & EDDM

- Regional strategy and coordination

- Custom Ambassador Program

More details to be documented as regional model develops

---

## 7. National Member - $197,000/month

For: Strategic partners at the national network level

Status: [In Development]

### Preliminary Structure:

- National network leadership

- Strategic direction input

- Highest revenue share potential

- Board-level participation

More details to be documented as national model develops

---

## Tier Selection Guide

### "Which tier is right for me?"

Start with Newsletter ($1.97) if:

- You're exploring and not ready to commit

- You want to understand the Co-Op first

Choose Personal ($19.70) if:

- You're an individual, not a business

- You want community and perks without marketing systems

Choose Starter ($197) if:

- Your business makes under $5k/month

- You need basic marketing automation

- You're ready to systematize lead generation

Choose Growth ($1,970) if:

- Your business makes $5k-50k+/month

- You need comprehensive marketing systems

- You're ready to scale aggressively

Choose Agency ($1,970) if:

- You want to lead a local chapter

- You see the revenue potential in building community

- You're committed to chapter success

Higher tiers are by invitation or application as the network expands.

---

## Upgrading Between Tiers

Members can upgrade at any time:

- Prorated credit for current month

- Immediate access to new tier benefits

- No downgrade penalties (though recommended to stay at growth tier once started)

Note: Agency Member licenses are limited per chapter (typically 1 Main Ambassador + support ambassadors). Contact regional leadership for availability.

---

## The Revenue Principle

"The more you pay, the more you get."

Each tier increase provides:

- More marketing automation

- Greater media spend allocation

- Deeper AI support

- Enhanced community access

- Additional perks and resources

- Revenue share opportunities (Agency+)

This is not price gouging—it's capacity allocation. Higher tiers receive more Co-Op resources, attention, and systems.

---

## Related Pages

- [What is the Co-Op?](https://wiki.coopbusinessclub.com/post/what-is-the-coop)

- [How It Works](https://wiki.coopbusinessclub.com/post/how-it-works)

- [Wiki Home](https://wiki.coopbusinessclub.com/post/home)

Marvin writes for Daniel Morel, founder of the Co-Op Business Club. Together, they explore bold strategies for building predictable growth through community-driven campaigns, AI systems, and cooperative partnerships. Daniel’s mission is to empower small businesses worldwide with smarter, simpler, and more profitable ways to scale.

Marvin for Daniel Morel

Marvin writes for Daniel Morel, founder of the Co-Op Business Club. Together, they explore bold strategies for building predictable growth through community-driven campaigns, AI systems, and cooperative partnerships. Daniel’s mission is to empower small businesses worldwide with smarter, simpler, and more profitable ways to scale.

Back to Blog