Ambassador Network
# Ambassador Network
The Co-Op Business Club Ambassador Network is a two-tier referral system that rewards members and invited partners for growing the cooperative.
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## Overview
Purpose: Get "eyeballs" on the Co-Op, grow membership, and build organic advocacy
Eligibility:
- Starter, Growth, or Agency members (automatic after application and verification)
- Non-members by Founder invitation (for those with networks)
Structure: Two-tier commission system (20% direct, 5% second-level)
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## How It Works
### Two Types of Revenue:
#### 1. Chapter Fee (Agency Members Only)
- 20% of all chapter member fees
- Paid for managing and leading the chapter
- This is a management fee, not a commission
- Only applies to Agency Members ($1,970/month tier)
#### 2. Referral Commission (All Ambassadors)
- 20% commission on direct referrals
- 5% commission on second-level referrals
- Each Ambassador receives unique affiliate link(s)
- Available to all verified Ambassadors
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## Revenue Examples
### Standard Ambassador (Starter/Growth Member):
- Direct referral (Tier 1) = 20% commission
- Their referral refers someone (Tier 2) = 5% commission
Example:
- You refer a Growth member ($1,970/month)
- You earn: $394/month (20% of $1,970)
- That member refers another Growth member
- You earn: $98.50/month (5% of $1,970)
- Total: $492.50/month from two referrals
### Agency Member (Who Also Refers):
Agency Members can stack chapter fees + referral commissions:
Scenario 1: Direct Referral
- 20% chapter fee (for managing chapter)
- + 20% referral commission (direct referral)
- = 40% total from that member
Scenario 2: Second-Level Referral
- 20% chapter fee (for managing chapter)
- + 5% referral commission (second-level)
- = 25% total from that member
Example:
- Agency Member manages chapter (earns 20% of all members)
- Directly refers 3 Growth members ($1,970 each)
- Earns: 20% + 20% = 40% of $5,910 = $2,364/month
- Those 3 members each refer 2 more Growth members (6 total)
- Earns: 20% + 5% = 25% of $11,820 = $2,955/month
- Total from 9 members: $5,319/month
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## Main Ambassador's Unreferred Traffic
When someone joins through general chapter marketing (not a specific affiliate link):
- Main Ambassador gets 20% commission as default
- Plus their 20% chapter fee
- = 40% total from unreferred chapter members
This rewards the Main Ambassador for building overall chapter awareness.
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## Becoming an Ambassador
### For Current Members (Starter, Growth, Agency):
1. Automatic eligibility at Starter tier or above
2. Submit application for Ambassador status
3. Verification process (no trolls accepted)
4. Receive unique affiliate link(s)
5. Start referring
### For Non-Members (By Invitation):
1. Founder extends invitation to individuals with strong networks
2. Complete verification
3. Receive unique affiliate link(s)
4. Begin promoting (without being a paying member)
Note: Invited non-member Ambassadors earn commissions without membership fees.
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## Ambassador Responsibilities
Ambassadors are expected to:
### Primary Role:
- Get eyeballs on the Co-Op - Drive awareness and interest
- Grow membership - Actively refer qualified prospects
- Organic advocacy - Genuinely promote the cooperative model
### What This Looks Like:
- Share Co-Op content on social media
- Talk about the Co-Op in their networks
- Make warm introductions to qualified business owners
- Support members they've referred (informal mentorship)
- Represent Co-Op values in their communities
### What This Doesn't Require:
- Formal training sessions
- Mandatory quotas
- Micromanaging referred members
- Full-time commitment
Philosophy: Do what you can, when you can, to grow the cooperative.
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## Campaign Flexibility
Chapter-Specific vs. Network-Wide:
Ambassadors choose which campaigns to promote:
- Local chapter campaigns - Promote specific city/region
- National campaigns - Promote Co-Op broadly
- Tier-specific campaigns - Focus on Starter, Growth, or Agency recruiting
How It Works:
- Ambassadors receive multiple affiliate links
- Each link can be tied to specific campaigns
- Commission tracking follows the link used
- Flexibility to promote where their network lives
Examples:
- Austin-based Ambassador promotes Austin chapter locally
- Same Ambassador promotes national Co-Op to online audience
- Another Ambassador focuses only on recruiting Agency Members
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## Ambassador Limits & Structure
### Per Chapter:
- One Main Ambassador (Agency Member leading the chapter)
- Multiple supporting Ambassadors (as many as naturally emerge)
- Most chapters won't have too many (quality over quantity)
### Network-Wide:
- Unlimited Ambassadors across all chapters
- Each with unique tracking links
- No territorial restrictions (promote anywhere)
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## Commission Tracking & Payment
### How Commissions Are Tracked:
- Unique affiliate links per Ambassador
- The Pulse tracks all referrals and conversions
- Two-tier structure calculated automatically
- Monthly commission statements
### Payment:
- Commissions paid monthly
- Based on active member subscriptions
- Recurring revenue (as long as member stays active)
- Stack multiple referrals for compounding income
Example Timeline:
- Month 1: Refer 5 members → Earn commission
- Month 2: Those 5 stay active + refer 3 more → Earn on 5 (Tier 1) + 3 (Tier 2)
- Month 3: All 8 stay active → Continue earning on all 8
- Income compounds as network grows
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## Verification & Quality Control
### Why Verification Matters:
- Protects Co-Op brand and community
- Ensures Ambassadors align with values
- Prevents spam, trolls, or bad actors
### Verification Process:
1. Submit Ambassador application
2. Review of network and alignment
3. Approval or invitation by Founder/Leadership
4. Unique links issued upon approval
Note: Starter+ members are auto-eligible but still require verification to activate Ambassador status.
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## Best Practices for Ambassadors
### What Works:
- Warm introductions - Personal referrals convert best
- Tell your story - Share your own Co-Op experience
- Focus on fit - Refer businesses who actually need this
- Support your referrals - Help them succeed = recurring commissions
### What Doesn't Work:
- Spamming social media
- Cold pitching strangers
- Overselling or misrepresenting
- Recruiting anyone with a pulse
Remember: You earn when your referrals succeed and stay. Quality beats quantity.
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## Relationship to Agency Members
### Clear Distinction:
Agency Member:
- Pays $1,970/month
- Leads local chapter
- Responsible for chapter success
- Earns 20% chapter fee (management)
- Can also earn referral commissions (optional)
Ambassador (Non-Agency):
- Pays $197 (Starter) or $1,970 (Growth) or invited (free)
- No chapter leadership responsibility
- Focuses on referring new members
- Earns referral commissions only (20% + 5%)
Agency Member Who Refers:
- Wears both hats
- Manages chapter (20% fee)
- Refers members (20% + 5% commission)
- Can stack both revenue streams
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## Getting Started as an Ambassador
### Step 1: Qualify
- Be Starter+ member OR receive Founder invitation
### Step 2: Apply
- Submit Ambassador application
- Pass verification (no trolls)
### Step 3: Activate
- Receive unique affiliate link(s)
- Choose campaigns to promote
### Step 4: Promote
- Share Co-Op with your network
- Drive eyeballs and awareness
- Make quality referrals
### Step 5: Earn
- Track referrals via The Pulse
- Receive monthly commission payments
- Build recurring income as network grows
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## Related Pages
- [Membership Tiers](https://wiki.coopbusinessclub.com/post/membership-tiers)
- [How It Works](https://wiki.coopbusinessclub.com/post/how-it-works)
- [Chapter Management](../operations/chapter-management.md) [In Development]
- [Wiki Home](https://wiki.coopbusinessclub.com/post/home)
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## Changelog
- 2026-01-23: Initial Ambassador Network documentation created
- Two-tier commission structure (20% + 5%)
- Agency Member stacking model documented
- Verification and campaign flexibility added
